SEOLTANG
CONCEPT PIVOT PITCH
OPTIMIZING AT THE KIOSK CENTER
For Ovation Hollywood
NEW KIOSK, SEOLTANG
A BUSINESS MODEL THAT:
- offers shelf-stable products
- ensures ease of manageability
- serves beloved global brands & offerings
- fills a niche gap within the current kiosk lineup
seoltang
WHAT: A vibrant vending machine modernizing the classic delivery of snacks by offering a beloved array of savory and sweet treats popularized around the globe, typically only found in novelty shops or through e-commerce in bulk.
WHY: Some of the tastiest and most sought-after packaged goods are the hardest to find. This also makes them a delightful opportunity for impulse purchases.
PRODUCT CATEGORIES
Savory Snacks
Cookies/Cakes
Candy
sample
catalog
Sweet Basil
(Thailand)
Roasted Cumin Lamb
(China)
Numb & Spicy Hot Pot
(China)
Sabritones, Chili & Lime
(Mexico)
Shrimp Chips
(Japan)
Sweet Corn Puffs
(Philippines)
Yakitori Chicken
(Japan)
Mieng Kam Krob Ros
(Thailand)
Seaweed Chips
(Korea)
Honey Butter Chips
(Korea)
Madras Mixture
(India)
Pizza Chips
(Korea)
Tteok Snacks
(Korea)
Spicy Baby Murukku
(India)
Sweet Potato Snack
(Korea)
Haio Corn Snack (Korea)
American Turkey
(China)
Kobe Steak
(Taiwan)
Sour Cream 'N Bacon
(Canada)
Takis
(Mexico)
Crispy Shrimp Crackers
(Taiwan)
sample
catalog
Melon KitKat
(Japan)
Plum Candy
(Thailand)
Vanilla Chips
(Korea)
Blueberry Pocky
(Japan)
Tajin Peach Rings
(Germany | Mexico)
Pandan Coconut Rolls
(Thailand)
Bing Bing Cones
(Korea)
Mochi Red Bean
(Japan)
Sakura Latte Mix
(Japan)
White Rabbit Candy
(China)
Cheesecake KitKat
(Japan)
Chupa Chups
(Spain | Italy)
Passionfruit (India)
Saffron Pistachio (India)
Floral Skittles
(China)
Hello Kitty Biscuits
(Japan)
Konpeito
(Japan)
Sweet Potato Pop Rice
(Korea)
Cappuccino Candy
(Indonesia)
Marukawa Gumballs
(Japan)
Churro Chips
(Korea)
Consumer
insights
Sources: Euromonitor International, Statista, Mondelez International, The Daily Meal
Between 2021-2023
Consumers are more likely to try flavors they are unfamiliar with and are actively seeking out new taste experiences in order to find new favorites.
Snacking is increasing its role in the daily lives of consumers as its becoming a meal replacement or addition to 2 meals per day
78% of consumers report they take time to savor indulgent snacks, indicating the experiential values associated with snacking
Most snack food consumption globally, is generated in the United States, with the expected market growth to be 5.61% annually
58% of consumers aged between 18 and 24 years old eat snacks instead of meals; the same goes for 42% of those aged between 45 and 54 years old
Launch.
Install new vending machine with new products.
June 1, 2023
milestones / Next steps
Remove current MICOO kiosk.
Update licenses and permits.
1
2
3
4
5
April 1, 2023
Adjust contract to state new product categories, dba, etc...
requests
Approval of brand/product/kiosk change
Pause payments/contract for two months
Restart contract with new kiosk in June
thank you!